Have you ever heard a business owner say that they know EXACTLY where their audience came from? Maybe they talk about how the majority of their newsletter subscribers came from their Instagram audience. Or how most of their blog traffic is driven directly from Google.

When you hear those things, you probably have a mix of thoughts – “wow, that’s awesome!” but also, “how exactly do they know that??”

And that my friend is what I want to help you discover. There’s a way for you to know and understand data like this too. And it all starts with the UTM link.

If that sounds like foreign language to you, don’t worry – I break it all down in this blog post! ​

UTM links are the secret weapon for tracking your marketing efforts with precision. They allow you to:

1. Identify which platforms drive the most traffic
2. Measure the success of specific campaigns
3. Make data-driven decisions about where to invest your time and resources

Imagine finishing a launch and knowing exactly what marketing tactics drove the most sales.

That’s the power of UTM links!

And a power I think everyone should have!

To help you harness this power, I’ve created a quick training: “UTM Parameters: Your Secret Weapon for Tracking (Without the Headache)”.

This easy-to-follow training covers: - How to create and use UTM links - Understanding UTM parameters (Source, Medium, Campaign, Term, Content) - Best practices for naming conventions - Real-world examples to apply to your business

Plus, you’ll get access to a custom tracking spreadsheet to keep all your UTM data organized.

Here’s the best part: Until August 16th, you can get this guide for FREE as part of our Simplifying Launches Bundle!​

Along with the UTM Training and Tracking Spreadsheet, here are a bunch of other things you are going to find inside

✨Email templates to create a buzz around your launch
✨Sales page templates and guides to make your offers shine
✨Planners and checklists to keep you on track
✨A variety of different launch strategies and how you can use them in your launches
✨Systems and tech guides so that all of those moving parts run smoothly ✨Graphics and templates to make creating your launch content a breeze

If you’d like to make launching simple, sign up for the Simplifying Launches Bundle and pick out treats for yourself before August 16th!​

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