I've always approached problems like a scientist - curious, analytical, and ready to test things out. But lately, I've had a bit of a breakthrough. Instead of second-guessing every marketing idea until it wilts from neglect, I'm just treating them all as experiments. This shift has been seriously insane! That voice in my head that used to say "but what if it doesn't work?" or "is this really the right approach?" has been replaced with much more permission giving "let's try this and see what...

Hiiii Reader! Nope, that's not a typo - you really can get my UTM Parameters Training and Tracking Spreadsheet for just $1! 🎉 I've included it as part Cat Griffin's Pick and Mix where everything is on sale for just $1 (or £1, €1 – basically it's 1 of whatever currency the product is usually sold in). It's kind of like those old-school sweet shops where you'd grab a paper bag and pick all your favorites... except this time, it's a lineup of amazing digital products from creators around the...

Creating a solid lead generating system is a vital piece of your business that without - you couldn’t survive. Facebook™ and Instagram™ ads are an incredible way to buy back your time! Often when you are a company of one (or two or three) it makes the most sense to use your funds to keep yourself visible! You don’t have to wait to hit an arbitrary goal. The one you think you should hit.What your business coach told you to hit.What your mom, husband, brother, uncle, neighbor..Whoever told you...